Some of them we want to be a credibility driver, while some awareness drivers. “The way we see our partnerships with celebrities and influencers really depends on the people we work with. And sometimes I’ll use the Day Dream Tone and Texture Serum - I’ll use that before I moisturize.” He added that the fact that everything is under $20 added to Bubble’s appeal, especially as he’s a college student.
#Its bubble skincare skin
Our products are amazing for oily skin types, and all skin types, and helped so much with acne,” Hurley said.Īs for his own skin care-routine, he said, “I start off with the Fresh Start Gel Cleanser, and I fell in love with the Slam Dunk Hydrating Moisturizer. “You sweat so much as an athlete … and often you struggle with oily skin, as a result. “I love the way they market themselves and their products it was something I knew I would be able to get behind.”Īthletes as an influencer subset have been amazing partners for a number of reasons, but one is the importance of good skin care in their own lives, as a result of their jobs. And it was always a brand that struck my attention,” Sam Hurley told Glossy via Zoom. “I’ve seen across basically all social media platforms - a couple of my friends have done partnerships and deals with them. Forty percent of the brand’s DTC business comes from male customers. “We don’t see gender as a thing, we always like to say the products are great for people with skin,” Eisenman said. Bubble is not alone in tapping male athletes as spokespeople - Starface linked with Kayvon Thibodeux in February, while Hims has featured Alex Rodriguez, who’s also a company investor.īubble’s selection of talent was chosen because the brand is gender-neutral. Likewise, the newest addition to Bubble’s ambassador roster is not a beauty influencer but a male athlete, Sam Hurley (1 million Instagram followers, 3.6 million TikTok followers), a track and field athlete and Gatorade’s 2021 Player of the Year. A post shared by Madison Pettis Vikings wide receiver Justin Jefferson (1 million Instagram followers) is also a recently named ambassador.
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